This article on LoveIsntEnough.com kind of blew my mind.
ALL of our advertising is gendered, so it it's not such a huge leap that the advertising of food sells those stereotypes too. Disappointing, but not surprising. What blew my mind was the huge gap between the number of male and female characters posted.
Why do you think that is?
A reflection of the way we value boys and girls?
The ways our body image bullshit creates weird stigmas around girls and food?
Our limited/limiting notions of masculinity that judge it "okay" for a girl to buy a product with a picture of a boy on it, but not so for the other way around?
Something else entirely?
I think its the fact htat its ok for girls to play with "boy" toys but not for the other way around. Also I like how she pointed out that they've stereotyped girls so much that they just can't seem to come out with enough different personalities in them to create several characters. I can't imagine they think this is better, constantly trying to show both sides when they could combine both sides and kids could care less. They only care about the boy toy/girl toy debate because parents make such a big deal about it.