This article on LoveIsntEnough.com kind of blew my mind.
ALL of our advertising is gendered, so it it's not such a huge leap that the advertising of food sells those stereotypes too. Disappointing, but not surprising. What blew my mind was the huge gap between the number of male and female characters posted.
Why do you think that is?
A reflection of the way we value boys and girls?
The ways our body image bullshit creates weird stigmas around girls and food?
Our limited/limiting notions of masculinity that judge it "okay" for a girl to buy a product with a picture of a boy on it, but not so for the other way around?
Something else entirely?